‘Please support this modern and dynamic dairy industry’

January 19, 2015


Adam Henson

PUBLIC APPEAL: Countryfile presenter Adam Henson has urged the public to visit the This is Dairy Farming’s website to learn more about the industry.


WI Centenary badge

LANDMARK SUPPORT: The National Federation of Womens Institutes has given it is backing to the dairy industry and its supply chain this year as part of its centenary celebrations.


AN organisation that is celebrating its centenary this year and a prominent rural presenter have made an urgent appeal for the public to support dairy farmers, the rest of the farming community and its supply chain.

Formed in 1915, the National Federation of Women’s Institutes‘ original role was to restore rural community life and get women to become involved more in producing food during the First World War.

The WI is a bridge for women try out new skills, find new friends and campaign on matters that are of immediate concern for their communities.

Their campaign to support the dairy industry was put under my nose by Sandra Stolker. The WI has identified a three-point action plan to put support your rural communities. If you aren’t in a rural community, your participation is just as important. For the mean time you can do the following:

  • Look for the Red Tractor logo in the supermarket aisles. This brand mark meets strict animal welfare and food hygiene standards.
  • High street coffee shops like Nero and Costa Coffee use milk. Ask about their purchasing policies and see if their milk is purchased with ethical prices for their primary suppliers.
  • Liquid milk is just half of the UK market. The rest is processed into added value products such as cheese, ice cream, crème fraiche, butter and yoghurts.

I would add to this campaign to think of other products that are being devalued through the supermarket price wars like chicken, beef, duck, goose, turkey, chicken, fruit and vegetables.

This is a comment I found by Chris Martin, who speaks for many in the industry: “Why not make a TV documentary about the work dairy farmers do to produce milk? If the public saw the long hours and the work it takes they wouldn’t take it for granted.”

The This Is Dairy Farming campaign has a lot of information that can be viewed so that members of the public can find out more about the industry. The Dairy road map for instance shows the industry’s commitment to the environment through the Environmental Stewardship Scheme.

Countryfile presenter and farmer Adam Henson said: “It is vital that dairy farmers get the word out that this is a modern dynamic industry producing great food to great standards. I’m proud to support British dairy farming.- we produce some of the best food in the world with high welfare standards and good traceability.”

“The Discover Dairy campaign is all about finding out more about all the good things dairy farmers do and I’m delighted to do what I can to help.”

Make no mistake the primary producer are a vitual constituent of the New Forest National Park, the Blackmore Vale, the Mendip Hills, the Purbecks, the Cranborne Chase, the South Dorset Hills, the Somerset Levels and all the other designated areas in Somerset, Dorset and the New Forest. Without these small businesses, these special places will not exist. Asda, Waitrose Tesco, Lidl, Aldi and Sainsbury’s did not create these landscapes, small business did.

If anyone wants to an e-petition to Downing Street (arranged by Claire Collier) for a minimum milk price for dairy farmers to protect their livelihoods and give their industry a future, then sign here.


{ 2 comments… read them below or add one }

Jonathan Kelso January 20, 2015 at 8:11 am

I would like to sign this as a dairy farmer-would be nice to be able to earn enough to meet tr minimum wage!


Rebecca January 20, 2015 at 8:22 am

Hi Matt,
Keep the flag flying for British dairy farmers!


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